Event Organisers


Ticket Buyers

Learn what channels are most important for your event marketing with Event Genius’ new acquisition metrics

Written by , 11th November 2019

Data is everywhere you look these days, but it’s only really useful when presented to us in formats we can understand and use. The development team here at Event Genius understand this brilliantly, and have been hard at work to bring you the information you need in an easily digestible format. 

Introducing Visits by Channel and Sales by Channel metrics.

Clients using our self-service Event Genius ticketing platform will now be able to see a breakdown of visitors and sales by channel answering questions such as what channels drive the most interest on your events? What channels drive the most sales? Is your paid marketing bringing in visits without converting to sales? And more! 

Our new dashboard metrics give you all this information instantly – in a clear and concise way – and allow you to adjust your marketing tactics accordingly. Maybe you need to up your social game before payday, or boost your brand recognition. Either way, you can be sure that when you boot up the Event Genius dashboard you’re going to receive intelligent data in simple formats. 


If you’d like to know more about the kinds of reporting and data we provide please get in touch to speak to a friendly member of the Event Genius team and subscribe to our newsletter to keep up with all our goings on: 

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