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Event Genius, Ticket Arena and Festicket join forces to create one of a kind event solution


Written by , 27th August 2019


Just over ten years ago, whilst selling paper tickets to club nights at university, our founder Reshad launched Ticket Arena to provide event-goers and promoters with a better way to buy and sell tickets online. Over the years that have followed, the business has developed the Event Genius platform, and we’ve grown to become an award-winning provider of innovative event technology all across the globe providing customers and event organisers with an exceptional level of service.

We are now delighted to announce the next exciting chapter in Event Genius and Ticket Arena’s journey, as we join forces with Festicket – the world’s largest platform for music festival experiences.

Festicket, which was recently ranked by the Financial Times as the 80th fastest growing company in Europe, empowers music fans with a seamless service to discover and book tickets and travel packages for over 2,000 music festivals worldwide. The two-sided marketplace uses a network of nearly 6,000 accommodation and travel suppliers to create unique festival experiences for millions of festival-goers from around the world. 

Needless to say we are very excited about the prospect of continuing to build the most complete offering in the live entertainment industry. We’ll be bringing together technology and expertise including ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, POS and cashless payment services, fan engagement tools and more to create a truly unique and fully end-to-end B2B2C platform. 

Our founder, Reshad Hossenally, who will join Festicket as Chief Supply Chain Officer, explains: “The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience and provide technology solutions, regardless of the size or type of event. Couple this with Ticket Arena and Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.” 

To date, Festicket, Event Genius and Ticket Arena have collectively served more than 4.5m customers from over 120 countries and will roll out the combined solution worldwide to festivals, concerts, clubs, sports, family attractions and more. 

Zack Sabban, CEO and co-founder at Festicket, commented: “The acquisition transforms Festicket’s product set. In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and – ultimately – to bring the best possible experiences to fans. Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family”.

What does this mean for our clients?

Whilst we are now part of the Festicket family, it’s very much business as usual, and we’ll continue to provide the great level of support and innovative services you’ve come to expect from us.

In the background we’ll be working on bringing the Festicket, Ticket Arena and Event Genius platforms together to create a combined, unique global offering.

If you have questions about the partnership and what this means for you, please feel free to reach out to your Account Manager directly or contact us on workwithus@eventgenius.co.uk and we will be happy to discuss it further.  

We’d like to take this opportunity to thank you all for your ongoing support and we all look forward to a very exciting future together.

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