Hot on the heels of our recently released Reserved Seating feature, we are pleased to bring you a further development with the launch of artist and venue APIs on the Event Genius platform.
These updates will improve the consistency of venues across the platform whilst adding exciting new functionality for artists, allowing better targeting, marketing and analysis. Find out how below.
The addition of these APIs gives us a platform to drastically enhance the fan experience on the Ticket Arena site. By using this standardised metadata that you add during the event creation process, in the future we’ll be able to add rich artist information to your event listing, link your event to our upcoming artist pages and make it easier for fans to discover your events both within our site and via Google searches. See how the improvements will look below:
Better customer targeting
This also offers us a step forward in the services that we provide. The improved dataset will make our manual and automated marketing efforts more intelligent and targeted, giving us the ability to segment customers on a more granular level. In a future release to the Event Genius platform, we’ll be opening up the same marketing options to our clients as part of an improvement to our customer relationship management (CRM) and analytics toolset.
So how does this affect you today?
When it comes to selecting your venue during your event build process, pre-populated options will now be available for you to select. These options will be a mix of your previously entered venues and data from the Google API venue list. Just start typing the name of the venue and let the pre-populated list do the hard work for you.
When it comes to existing events, you’ll be pleased to know we’ve backdated our database to match all previous venues with Google places, i.e Leeds Arena will be matched with the Google API entry for Leeds Arena, and all events held there in the past will be associated to that venue; any bespoke listings will remain.
We’ve added ‘Artists’ as a new mandatory field into the event creation process for festival, club and live music events. Currently any artists entered will not be displayed on your event listing page until we announce and release the updates to the Ticket Arena site, so you’ll need to continue to add a full lineup to the event description.
To add an artist, simply start typing their name and the system will bring up a list of options for you to select from. The system works by pulling the artists from an exhaustive database derived from the Last.fm API. As a result of this, it will also populate your event with the correct genres automatically. If you’re looking to create an event, but are not ready to announce your artists we have also included a “to be confirmed” (TBC) option, while unsigned or unknown performers can still be added manually. If you run a festival where an artist lineup is not applicable (such as a food festival, craft festival or similar) simply select “Not applicable” from the artist list.