In Conversation: Lisa Brown, new Client Services Director at Ticket Arena & Event Genius


Written by , 17th August 2017


Ticket Arena and Event Genius, are delighted to announce that Lisa Brown has joined the team as Client Services Director.

Brown, who has over a decade of industry experience that includes roles as Ticketing Manager for the London 2012 Olympic Games, two years as Senior Ticketing Manager at AXS, and eight years at Ticketmaster, she joins us after 18 months as Client Services Director at The Ticket Factory.

Shortly after she joined the company, we caught up with Brown for a quick Q&A.

EG: Why did you choose to join Ticket Arena and Event Genius? What was it about the company that attracted you?

The potential. Ticket Arena and Event Genius is already a market leader in its field, so being able to be part of an independent business with a huge amount of potential is really exciting. The chance to help grow the business and nurture the staff is important to me and I will get the opportunity to do both here.

EG: What initial improvements are you looking to make?

Our company has grown considerably in the last 3 years so it’s about making sure we have a solid foundation in place so as we continue to expand, our service levels do not drop. I want to build on the fantastic work the team here are already doing, providing effective and proactive service to the clients we already have on board.

Initially I will spend some time reviewing our service levels, processes and policies, ensuring that we are covering all aspects of the client journey and implementing new procedures where applicable.

A key part of the business’ focus is technology and providing clients with the right tools and information that will allow them to maximise revenue, report accurately and manage their events more effectively. Our technology will continue to evolve as the demands of the industry change and as a business it’s important that we are ensuring the client is at the heart of all we do.

EG: What can any new client expect from you and your team?

To deliver on the promise of our “Any event. Any size.” tagline. We’re an independent company so pride ourselves in being able to provide best speed and quality of service in the industry. We’re big enough to deliver, but small enough to care.

Any new customer can expect our team to be truly engaged with their event. With us you’ll get face-to-face contact with proactive account managers who pride themselves on providing fast deliverable and resolutions.

EG: What do you hope to help Ticket Arena and Event Genius achieve in the next 12 months?

It’s an exciting time for us here. We are developing some amazing new features that will be rolled out within the next 12 months. The additional functionality will help us grow and expand the business opening us up to new promoters, venues and event organisers. I will be supporting the strategy and delivery of this.