Case Study: An end-to-end solution for Annie Mac Presents Lost and Found 2019
About Lost & Found
Kicking off the festival season in May, AMP’s Lost & Found festival spreads itself across the beautiful island of Malta, bringing its star studded lineup of DJs to clubs, boats, beaches and castle parties.
Lost & Found wanted an end-to-end solution comprising ticketing, access control and a cashless payment system to make the lives of their fans as easy as possible, keeping queues to a minimum and maximising the number of people served at bars and vendors over the course of the festival.
There was a requirement for physical and digital ticketing to be sold via a white-label box office, an access control mechanism into the festival and a cashless RFID payment system with accompanying data and analytics reporting.
- Online white-label box office
- Digital and printed ticketing
- Access control
- 10,000 RFID wristbands
- 300 cashless devices
- On-site support
- Online refund portal
- Full data collection and post-event reporting
Our innovative cashless POS, which has been used to process over 4 million purchases at events across the globe, was chosen by the festival’s organisers as a replacement for the archaic physical token-based payment system that they used in 2017 to improve the experience for their fans, provide them with better data insights and, ultimately, help boost their revenues.
This choice paid dividends immediately. In the months leading up to the festival’s May start, we launched an online white-label box office that added the ability for fans to pre-purchase credits – used to buy food, drink and more at the festival – alongside their tickets, making it easier for them to plan their budget and meaning that they only needed a single account to make both purchases. It proved to be popular, accounting for a significant proportion of overall spending and giving the organisers an early insight into their revenues.
These credits could be spent with a quick tap of their wrist at any bar or vendor at the festival’s main arena or any of the additional castle raves, pool, beach and boat parties that make up this challenging event.
With a variety of easy ways to top-up this credit, including using their mobile phone, the outcome was a faster end-to-end access control and payment experience that resulted in fans spending less time spent waiting around in queues and more time enjoying the entertainment on offer.
These findings are supported by the post-event analysis within Event Genius Pay’s mobile and desktop reporting suite as our data revealed the busiest times of day at each bar, vendor and location. The festival’s organisers also recorded a decrease in wait times at bars and access to venues, saw a decline in thefts reported and a reduction in cash handling errors, administration costs and other operational overheads.
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