The Warehouse Project

For the past seven years The Warehouse Project (WHP) has been at the heart of Manchester's music and club scene from September to January (New Years Day) bringing the biggest and best DJs and live acts from all over the globe to the city, spanning all genres of dance music from house and techno to drum and bass.

The Warehouse Project began life in the disused Boddington Brewery at Strangeways Prison, before moving to the iconic location of Store Street, between 2007 and 2011, which saw the event series thrown into the national spotlight.  2012 saw The Warehouse Project make it's biggest move to date, leaving Store Street for the larger capacity Victoria Warehouse where events now pull in fans from all across the UK and beyond for sell out shows more than twice weekly.  

The 2013 season will mark the 8th year for The Warehouse Project, and the second set of events at the new venue.

The Warehouse Project use almost the full compliment of services available from Event Genius.  Using the Event Genius promoter dashboard they are able to upload and manage all of their events from a comprehensive and simple to use platform where they can track mobile and e-ticket sales, edit event content and ticket details and more.  The Warehouse Project have also taken advantage of the social incentives available via the Event Genius dashboard, adding to their brand's extremely strong social presence.

A large quantity of WHP events require physical paper tickets which Event Genius design, create, print and deliver to then be sold from a variety of outlets including record shops, street sellers and clothes shops – thus widening their presence within audience specific communities.      

Since the beginning of the 2012 season, the Entry Genius mobile app scanning solution has been implemented at all Warehouse Project shows allowing efficient, secure and informative entry management.  This is set to continue with the 2013 season and beyond.