Our marketing department can help you frighten the competition this Halloween


Written by , 28th September 2017


Halloween is one of the most important dates in any promoters and event organisers calendar. With consumers willing to shell out for the ultimate fright night experience, competition for their cash is fierce and standing out is hard.

Even if you’re confident that your efforts to get the bodies in – via your social media events, posts and adverts, your posters, flyers, press and drinks discounts – will be enough, any good promoter is always looking for that extra edge.

So, what can you do to help make sure your event stands out in this crowded marketplace? The answer: sell tickets to your events via our Ticket Arena webstore.

Benefits of selling tickets via Ticket Arena:

In addition to this, in the weeks and days leading up to Halloween our marketing team will be working flat-out to help promoters who have listed their event online with us sell as many tickets to their event as possible.

Our plans to help you boost your sales this Halloween:

  • Online Retargeting: Any event listed on the Ticket Arena site will be added to our retargeting systems. This means that any customers who view your event’s listing and don’t buy a ticket will see adverts reminding them about your event as they continue to browse the web.
  • Abandon Cart Emails: Another service we’ll be offering to all events this Halloween is our targeted abandoned cart marketing emails. Specifically generated to any customer who failed to complete an order to your event, these mailers have a convert 25% of the time and are often be the last little push someone needs to make a purchase.
  • Marketing Emails: Alongside our automated solutions, the experts in our marketing department will be hand curating numerous regional and genre based marketing emails to over 1 million email subscribers. With our above industry-average open rates, inclusion as part of these mailers is sought after and limited; if you want to make sure event is included, contact our marketing team directly.
  • Halloween 2017 guide: With over 2.5 million monthly page views, exposure on the Ticket Arena newsfeeds can help your events reach new, untapped audiences. This year we’re pulling together a Halloween events guide that will be frequently edited and updated, supported heavily across our social media channels, be included in additional national and regional newsletters as well as feature on the homepage for a full four weeks. To make sure your event is included contact our marketing team.

Any Questions?

If you’re still unsure about the changes or would like to talk in more detail about our Halloween marketing plans, please contact our Client Services team on +44 (0) 113 350 4114.